Today millions of people use mobile devices to access social networks that influence the decisions they make about products and services.
An increasing number of people experience the web exclusively through mobile devices like iPhone, iPad or Android smart-phones and tablets. The experience is therefore personal, location-based, often spontaneous.
The experience is also shared: Social networks like Facebook, Twitter and YouTube dominate the distribution of mobile content and influence the decisions people make about products and services.
Understanding the dynamics of audience engagement in the mobile/social space can help you build trust, customer loyalty and recommendations.
Consumers are engaging with brands from a variety of different entry-points. Whether you are in the business of selling goods and services, communicating and educating or simply entertaining, content is no longer limited to the home page of an individual website but distributed among a network of branded web pages, mobile apps and social posts.
The potential benefits of tapping into the mobile/social space are enormous, so it’s more important than ever before to have an effective Mobile and Social presence.
Harness the potential of Mobile Apps and Social Networks